Case for Support
A case for support is a compelling document that explains why donors should give to your nonprofit. It articulates the need, your solution, and the impact of giving.
A case for support (also called a case statement) is a foundational document that articulates why a nonprofit exists, what problem it solves, and why donors should invest in its work. It serves as the basis for all fundraising communications — appeals, grant proposals, and donor conversations.
Why It Matters for Fundraising
Every fundraising effort starts with the case. Without a clear, compelling answer to "why should I give?", appeals fall flat. A strong case for support connects donor emotion to organizational impact, moving people from awareness to action. It should be updated regularly as your organization evolves.
Key Elements
An effective case for support includes the problem or need you address, your organization's unique approach to solving it, evidence of impact and results, a clear description of how donations are used, and an urgent call to action. The best cases are donor-centered — they frame giving as the donor's opportunity to make a difference, not the organization's need for money.