Gift Range Chart
A gift range chart (also called a gift table) maps out the number and size of gifts needed at each level to reach a fundraising campaign goal.
A gift range chart (also called a gift table) is a planning tool that breaks a fundraising goal into the number and size of gifts needed at each level to reach the target. It typically shows that a small number of large gifts account for the majority of the total, following the Pareto principle.
Why It Matters for Fundraising
Gift range charts provide a reality check for campaign goals. If your chart shows you need five gifts of $100,000 but you only have two prospects at that level, you know the goal is unrealistic without new cultivation. The chart also helps assign prospect portfolios, set solicitor goals, and track campaign progress by giving level. For capital campaigns, a gift range chart is essential planning infrastructure.
Standard Patterns
A typical gift range chart for a $1 million campaign might show: 1 gift at $200,000, 2 gifts at $100,000, 4 gifts at $50,000, 8 gifts at $25,000, and progressively more smaller gifts. The rule of thumb is that the top 10-15 gifts will account for 50-60% of the total. You generally need 3-5 qualified prospects for every gift you expect at each level.