Fundraising for Cancer Research

Cancer research fundraising benefits from deep personal connections — nearly everyone knows someone affected. That emotional bond is your strongest fundraising asset.

Strategies That Work

1. Relay For Life-style events — overnight walks that combine community, remembrance, and fundraising
2. Tribute giving — donors give in honor of survivors or in memory of those lost
3. Research milestone campaigns — tie giving to specific breakthroughs or study phases
4. Awareness month campaigns — October (breast cancer), November (lung cancer), and other designated months
5. Peer-to-peer birthday fundraisers — supporters donate their birthdays to fund research
6. Corporate cause marketing — brands donate a percentage of sales during awareness months

Donor Motivations

Cancer donors are driven by personal connection. Ask supporters to share their "why" — a loved one's diagnosis, a personal battle, a loss. These stories drive more giving than statistics alone.

Seasonal Timing

The strongest months vary by cancer type. Align your major campaign with your specific awareness month, and run tribute campaigns year-round.

GiveLink's tribute giving and peer-to-peer tools help cancer research organizations turn personal connections into sustained funding.