Mother's Day Fundraising Ideas
Fundraising campaigns tied to Mother's Day for nonprofits serving women, families, and children.
Mother's Day is one of the strongest tribute giving opportunities of the year. Donors love giving in honor of their mothers, making this a natural fit for nonprofits serving women, families, and children.
Tribute Campaigns
- Give in Mom's name — A dedicated campaign page where donors honor their mothers with a gift
- Mother's Day e-card — Donors make a gift and send a digital card to their mother
- Memorial tribute — Donors give in memory of mothers who have passed
Events
- Mother-daughter brunch — A ticketed event celebrating mothers with proceeds going to programs
- Mom's day of rest — Offer childcare while moms attend a spa day or relaxation event
Timing
- Launch two weeks before — Give donors time to discover your campaign before the holiday
- Email on Friday before — A reminder for last-minute gift-givers
GiveLink's tribute giving tools let donors create personalized honor and memorial gifts with automatic notifications to the honoree, making your Mother's Day campaign personal and effortless.