Donor Prospecting Software
Overview of donor prospecting tools for identifying new donors and assessing giving capacity.
Donor prospecting software helps nonprofits identify individuals with the capacity and inclination to give, using wealth screening, public data, and engagement signals.
Key Features
- Wealth screening -- assess giving capacity using real estate, stock holdings, and other indicators
- Philanthropic history -- identify individuals with a track record of charitable giving
- Affinity scoring -- predict which prospects are most likely to connect with your mission
- Portfolio management -- assign prospects to gift officers for cultivation
- Research profiles -- comprehensive profiles of major gift prospects
How GiveLink Fits
GiveLink includes AI-powered donor intelligence that identifies major gift potential within your existing donor base, surfacing prospects you might miss without dedicated research staff.