strategy
AI for Nonprofit Fundraising: Beyond the Buzzwords
92% of nonprofits say they use AI. Only 7% report meaningful results. Here's what separates real AI fundraising tools from glorified autocomplete.
GiveLink Team3 min read
The GiveLink Blog
Strategy
strategy
12 Donor Retention Strategies That Actually Work
The average nonprofit retains just 45% of donors year-over-year. Here are 12 proven strategies to keep your supporters giving — backed by data, not wishful thinking.
GiveLink Team3 min read
strategy
Donor Stewardship in the Age of AI: Automation Without Losing the Personal Touch
AI can handle routine stewardship tasks while keeping communications authentic. Here's how to automate the operational work without making donors feel like numbers.
GiveLink Team3 min read
strategy
How to Launch Your First Online Fundraising Campaign
A step-by-step guide for nonprofits launching their first online fundraising campaign — from goal setting to follow-up, with templates and timelines.
GiveLink Team3 min read
strategy
Giving Tuesday Strategy: Stand Out When Everyone's Asking
Giving Tuesday generates billions in donations — but the competition for attention is fierce. Here's how to stand out with pre-campaign planning, day-of tactics, and smart follow-up.
GiveLink Team4 min read
strategy
Nonprofit Data Management: Why Clean Data Raises More Money
Bad data costs nonprofits an estimated 12% of annual revenue. Here's how data hygiene, deduplication, and smart segmentation directly impact your fundraising.
GiveLink Team4 min read
strategy
Nonprofit Email Fundraising: Templates, Timing, and What Actually Works
Email drives more online donations than any other channel. Here's what the data says about subject lines, segmentation, send times, and sequences that convert.
GiveLink Team3 min read
strategy
Event Fundraising for Nonprofits: From Galas to Virtual 5Ks
Events raise money and build community — when done right. Here's a practical guide to event types, ticketing, sponsorships, hybrid formats, and post-event follow-up.
GiveLink Team4 min read
strategy
Peer-to-Peer Fundraising: How to Turn Supporters Into Fundraisers
Peer-to-peer campaigns let your supporters fundraise on your behalf. Here's how to launch a P2P program with ambassador pages, social tools, and gamification.
GiveLink Team4 min read
strategy
The Complete Guide to Recurring Giving Programs
Monthly donors are 5x more valuable than one-time givers and retain at 90%+. Here's how to build, grow, and sustain a recurring giving program.
GiveLink Team3 min read
strategy
Why Transparent Pricing Builds Donor Trust
Hidden fees erode donor confidence. Transparent pricing builds the kind of trust that keeps donors giving year after year. Here's the psychology and the math.
GiveLink Team4 min read
strategy
Year-End Giving Playbook: How to Maximize December Donations
30% of annual giving happens in December, with 12% in the last three days. Here's a complete playbook for maximizing your year-end fundraising.
GiveLink Team3 min read